NFL Sunday Night Football player intros are a unique brand building opportunity, for both the athlete and their alma mater. Some players have set the bar high using this moment as a personal brand builder – Randy Moss’ “Rand University,” Jared Allen’s “Culinary Academy” and Terrell Suggs’ “Ball So Hard University” call outs all come to mind – although only a few leverage this moment to build the brand of their school. Alums from Miami saying “THE U” or Ohio State using “THE Ohio State University” are certainly best in class, with this specific vernacular trickling down to each school’s current athletes across all sports, student body, alumni and the next generation of students. So why don’t more schools show up with a specific call sign for these impactful intros?
WHAT IF you created a unique nickname or call out for your program that you encouraged your alums to use? The sheer number of Sunday Night Football viewers make this the ideal party to crash for your program, but the key to making this call sign stick is consistency and frequency. A unique call sign that builds your school’s brand WILL NOT succeed though unless your alums use the same vernacular on a weekly basis.