The first person athlete article trend has taken the media industry by storm, with The Players Tribune, Sports Illustrated’s The Cauldron and Bleacher Report’s The Uninterrupted leading the way across multiple channels. Over the last college football season, TPT in particular started to feature articles from college players telling their personal stories and highlighting their universities, but WHAT IF schools showcased their own first person pieces from their athletes across ALL sports? Beyond the occasional “I’m entering the draft” piece posted on the school website which reads more like a PR statement than anything else, an actual first person story would not only give fans and alums deep insight into the program and the student-athletes’ lives but schools can use this to help build their brand narrative nationally. The exclusivity of an athletes’ POV is what makes these articles so successful and programs can no doubt leverage this trend to attract new eyes to their platforms. Working closely with the team’s PR staff, athletes across all sports would be empowered to speak unfiltered in their own words on any topic at any time, without having to conduct a single interview, step in front of one camera or take part in a team press conference.