It’s certainly not a new trend for musicians to wear jerseys during concerts or public appearances and while big name acts frequent college campuses, arenas and local venues for shows, it is rare to see college uniforms on display. The number of eyes on these performances – both in-venue and on social media – can certainly make an impact for your program brand on regional and national scales. WHAT IF you provided a personalized jersey to every big name musician that performed locally? Especially for schools that aren’t traditional powers, this will help elevate your program brand, while bringing new eyes from a music/culture/lifestyle perspective to your school. This is where your recruit lives anyways, consuming most of their media through culture outlets such as Hypebeast and Complex. WHAT IF while scrolling these sites and their social platforms they saw your school brand on their favorite musician? That would make a massive impact with their perception of your school and pay dividends when they are set to sign. Ultimately these personalized uniform seeding opportunities might even build a celebrity-driven community of fans. WHAT IF that was your differentiator across your conference or the nation? You could build your program brand around being a first mover within the celebrity seeding space.