Crazy as this may sound, the few writers on the “uniform beat” would love to have early access to your new uniform designs. New uniforms are a big deal for all schools, big and small, and for some, this involves multi-media platforms and in some cases, even involve small runway-type releases. It’s a big production – a treat for the select few members of the team who get to model the new unis for the rest of the team – always (or almost always) accompanied by a “hype” video. The media who aren’t privy to the unveiling are left to write about the new uniforms via the boilerplate press release and a few studio graphics. WHAT IF you revealed your new unis (under strict embargo of course) to the uni beats 24 hours ahead of time, and tipped them to your upcoming release? WHAT IF you worked with your uni manufacturer to produce some slick graphics and videos of the new unis ahead of time, allowing reviews to be written and hit the Internet as soon as they are officially unveiled. WHAT IF you gave out different looks to different beats, providing a multitude of different looks and coverage? Let the uniform writers help YOU by helping them. You don’t need to send a new jersey or swag, but give them the jump on your new release. Recruits and future recruits love unis – so this will help you spread your coverage.