Fight songs are one of the most traditional elements of a University. Which is exactly why I love the idea of remixing them. Before you fall over in rage, let me first say that just because a school remixes a fight song, doesn’t mean the original goes away. It doesn’t have to anyway. The remix itself can simply be a stunt to bring attention to your school and program in a strategically timed moment. Or, better yet, if you are promoting a progressive brand image around your program, perhaps it sticks and you have one of the only contemporary fight songs in America. What’s wrong with that? When the University of Oregon first rolled out their uniforms, people couldn’t find enough ways to ridicule them. Today, just about every NCAA football program has an “alternate” uniform. Most importantly, high school athletes consistently choose the University of Oregon uniforms as the favorite amongst all schools. Recruiting. WHAT IF you remixed your fight song? WHAT IF you partnered with a well-known DJ or artist?