The Heisman Trophy is THE most talked about award in college sports but only a handful of schools are actually in the running each year to have a finalist. Yes, a creative Heisman campaign could potentially earn strong social and editorial coverage, but if your athlete doesn’t really have a legitimate shot at a trip to New York City, then how does the campaign help build your program brand? Couldn’t that time, resources and budget be put to better use? WHAT IF instead of the Heisman, schools focused campaign resources on the other college football awards? For example, WHAT IF you want to build your program positioning into “Wide Receiver U” and put resources to promoting a Biletnikoff Award candidate each and every season? This will build a consistent and frequent message that year in and year out, the BEST wide receivers in the country play for your program. This statement will no doubt be a key talking point during recruiting and pay dividends come signing day. In addition to promoting your current wide receivers, continue to showcase your former players who are in the NFL, tying back to them being alums of “WR U.” This will only help build and clearly communicate your program messaging.
