Take a page out of Floyd Mayweather’s book. Specifically the chapter on ring entrances. In Mayweather’s most recent appearances, he has been accompanied by some of the biggest names in entertainment, including the likes of Justin Bieber and Lil’ Wayne. As a result of being ushered to the ring by figures of this level, Mayweather only furthers his iconic brand reputation as a showman. But it’s not just the companionship that excites me; it’s the spectacle itself. Not only was Lil’ Wayne part of “Money” Mayweather’s posse, he would also gave the crowd on hand a live concert. Lil’ Wayne actually rapped as he helped escort Mayweather to the ring. That’s an entrance unlike anything I’ve ever seen in sports. WHAT IF your program entered the arena with an escort of influencers? WHAT IF an artist performed live, as he or she walked out of the tunnel with your program?