Many teams across the country live stream player entrances, coach, player and athletic director interviews and press conferences but these are moments that many people have access to – fans onsite, media covering your game and of course opponents. WHAT IF you streamed an exclusive team event or moment that gave fans inside access they’ve never had before? WHAT IF you allowed your fans to be part of an emotional halftime speech from Coach or the moment a walk-on receives a scholarship? These moments are sometimes captured and shared later on social or through editorial means, but lose a bit of the real-time emotion and conversation. WHAT IF you granted real-time access to fans? This would absolutely drive more eyes your way, even outside your normal fan base. This tactic can be mirrored across all sports, to continue to storytell across the entire athletic department and beyond.