How many 3,000 word game releases have you read? How many did you even click on? Wait – let’s go even further – how many times have you scrolled past a 140 character Tweet because you “don’t feel like reading the whole thing?”
With instant information available over social media, streaming of almost every event, and play-by-play through sport-specific social media accounts, why do we still write massive post-game releases?
Every college athletic department, regardless of division, posts a recap after every game. WHAT IF instead of a play-by-play, long format, “and then this happened” type account of the game…you posted JUST relevant information? At Mercer, we made that shift two years ago and the response has been fantastic.
We supply the following:
- Two to three paragraphs recapping the important parts of the game
- One quote from either the head coach or player
- Player of the game or stat of the game
- What’s next/record update
In a world of instant answers why force your consumers to fish through paragraph after paragraph to find what they are looking for? Make the shift – your sports information staff will thank you.