As Jeremy Darlow coined – “It’s easier to crash a party than it is to throw a party” – so the combination of TV cameras, photography and fans phones make any red carpet event the perfect party to crash. Just look at the TV ratings and social conversation stats for such events as the Academy Awards, the Grammys or the ESPYs. The pre-event interviews and wardrobe discussions drive the narrative as we’ve seen in the past with Pharrell’s oversized hat or Bjork’s swan dress, so the carpet is the ideal time to make a statement. WHAT IF you crashed the red carpet with a program brand statement? It could be as easy as an alum wearing a loud school tie or a full suit in bright team colors. WHAT if a player, coach or alum unveiled a new uniform under their suit? Use the diverse and immense number of eyes on a red carpet to make your own statement and support it with social and PR extensions. But don’t just crash one party, be a consistent force at events throughout the calendar year. WHAT IF fans ultimately looked for your program to appear on any given red carpet, no matter the award show?