A walk-on on any team often times is a crowd favorite. Whether it’s the constant cheering from the bench or hyping up the crowd on the sideline, fans tend to always root for a walk-on getting a chance to step on the field on court for some in-game action. There is a connection between the fan and a walk-on, that’s a little different than a 5-star scholarship recruit; the process of overcoming physical limitations to earning a spot on the team that resonates with fans of all ages. WHAT IF you offered fans an inside and detailed look at the walk-on process for your team? The storytelling and content opportunities would certainly give fans and media a perspective they’ve never received before. WHAT IF you opened up tryouts even more, to student reporters from your paper to document the intense workouts as part of the tryout process? Beyond the multi-platform coverage garnered from this experience, WHAT IF a student reporter actually makes the team? Imagine the fan connection and in-stadium support for that athlete and your program brand? A fairy tale could come to life and your program brand could be the star of the show.