A crucial element of any successful brand is authenticity. If your statement is not aligned with your own personal values, how long do you think it will last? If you don’t believe in the story you’re telling, no one will. Coaches, fans, and the media will see through your attempt to be something you’re not.
Be true to yourself. Be your best self. Take pride in what makes you unique. People follow leaders, and leaders don’t follow anyone. Carve your own path.
“Today you are you, that is truer than true. There is no one alive who is Youer than You.”