brand positioning tip: be the first

Danica Patrick’s impact on the sport of racing has less to do with her success on the track and more to do with her being the first woman to race full time in NASCAR’s Sprint Cup series. Regardless of where her athletic career takes her, Patrick will always be seen as a pioneer for female athletes.


“Something that makes you different compared to everyone else perhaps is also what makes your most special attribute.”

—Danica Patrick


The shards of ceiling glass she’s left in her tracks have translated into a reported net worth of over $17 million, thanks in part to high profile endorsement deals from the likes of GoDaddy and Nationwide Insurance. Patrick has written the playbook on being first, one that can be followed by other women looking to break new ground in sports.



Danica Patrick is the first woman to race full-time in NASCAR’S Sprint Cup series.