If the media doesn’t like you, no one does. For better or worse, journalists and bloggers control public opinion. People used to sarcastically say, “If it’s on the Internet, it must be true.” Unfortunately, in many ways that’s closer to reality than we may care to admit. If it’s being reported by an even moderately credible source, most people are going to assume it to be true. This puts you as an athlete at a disadvantage—unless it doesn’t. Why not take that knowledge and use it for your own gain? Why not be one of the few athletes to befriend the media rather than shut them out? Why not get the journalistic community on your side? The results can be extraordinarily rewarding for your personal brand.