Virtual reality in sports was a widely discussed topic in 2016. Some of the more innovative teams, coaches and trainers have certainly embraced VR capabilities to enhance their preparation but WHAT IF college programs proactively used it to help build their brand and most importantly, recruit? WHAT IF schools used virtual reality content to sell recruits on the benefits of their program without having to go on an official visit? Sure, nothing beats the experience of flying to a school, meeting coaches and current players in person and taking in all the campus has to offer. But imagine you’re a high school star seeing what a school’s training facilities look like or what it feels like to walk through their stadium tunnel on game day, without even having to leave your home? This could no doubt usher a new trend of recruiting communications and help garner interest from recruits not familiar with the ins outs of your program. Additionally, for schools with smaller recruiting budgets trying to compete with powerhouses for 5-Stars, VR could allow for a more level playing field. Finally, the media headlines that steam from this approach calling your program “the most innovative team in America” would go a long way to differentiate and build your brand.