What if teams fully trusted their content team? We know each university and team has a content team working behind the scenes to generate material to go out to the masses. We see different levels of commitment and access for the content team to create these materials for the fans and recruits. What if the coach trusted the content team enough to not micro-manage what is going out? What if the content team was allowed in the locker room to capture the coach’s pre-game speech before a rivalry game and was then able to turn that around to go out to the public right before kick-off? What if the content team was allowed to go into the locker room following a tough loss and capture how the players and coaches react and how they will strive to come out on the winning side next time. Everyone knows there are ups and downs in sports but not everyone shows that. You can’t always win the game but you can always win fans in the process.