Advertising has long been one of the best ways for sports marketers to reach current and prospective fans.
Depending on the medium, advertising can be expensive however. WHAT IF you stop spending money on advertising and instead spend it on creating content and promoting that content to your fans?
Today’s social platforms give us more opportunity than ever to reach our target audience at a fraction of the cost of advertising. WHAT IF you leveraged that? WHAT IF you took advantage of your fans telling you that they “like” you?
Instead of a high-impact digital advertisement that is relevant to maybe every hundredth person or a print ad that gets read by maybe a quarter of the paper’s circulation, WHAT IF your marketing message was relevant to almost every person it reaches?
WHAT IF you dedicated resources formerly spent on advertising to creating engaging or “thumb stopping” social content that gives you the inside track to reaching millennials (your fans of the future) as well as your current, older crowd (the ones with buying power).
WHAT IF you stop advertising and instead target current and prospective fans where they are?