Every program, – no matter the division or sport – has a heated rival and often times the winner of their match up earns more than just bragging rights for the year, but also a trophy. Whether it’s Paul Bunyan’s Axe, the Victory Bell or the Iron Skillet, each trophy has a unique story. WHAT IF programs celebrated winning these trophies by creating first person POV content post-game? The NHL celebrated the Penguins winning the 2016 Stanley Cup by creating a thumb-stopping vine of the trophy’s POV in the Pittsburgh locker room, showcasing celebrations, player interviews and behind the scenes content that fans couldn’t get anywhere else. This content gave fans access that allowed them to feel a part of the team and celebrate socially with the players. WHAT IF you mirrored this strategy for your rivalry games and the trophies you earn? Since collegiate rivalries and trophies have such deep history and iconic meaning, a program could even extend this content plan to the entire year after winning the rivalry game. This is another unique avenue to tell your program stories socially, excited and engage your fans and of course, build your school’s brand.