We’ve all read the stories about the layoffs of talented sports writers from media giants like ESPN and Fox Sports. Writers whose opinions are highly respected across the industry and carry a national following. WHAT IF you hired one of these writers to become a training camp insider the first week in August? What a way to make a splash with your fans by providing your audience with a respected voice as an insider, creating content exclusively for your digital and social channels. Imagine the way you could utilize their talent; from interviews with your coaches to behind the scenes looks inside practice. Departments could even use these respected professionals as talent evaluators, comparing your program to others around the conference or even the NFL. All of the content could originate with your site and social channels, but allow the writer to also post to his/her social accounts as well. By leveraging the free-agent talent across the landscape of college football you can naturally increase the reach of your program into a hyper-focused section of the general public at a time that fans are craving information about the sport.