Your students’ mobile phones might be the most important storytelling vessels for your program’s brand. The constant communication amongst fellow fans, eyes on your channels, storytelling and social network postings allow your students to become brand ambassadors with a single thumb click. However, a game day full of tailgating, checking scores, posting photos on various networks and communicating with friends often drains a phone battery so by the time students are in your stadium for the actual game, their phones are dead. WHAT IF you powered up your student section with charging stations or disposable phone chargers? The amount of consistent social content opportunities will obviously increase, further telling your program brand story on their individual channels. WHAT IF this generation of phone-obsessed students would be more inclined to attend games if there were easy and accessible charging stations in your stadium? This could certainly lead to higher attendance numbers and of course revenue. However, beyond the in-stadium benefits of new charging opportunities, the media coverage around these mobile propositions would position your program as a thought leader and innovator across the nation, regardless of your conference or division. This program could be mirrored across all sports, benefiting fans of every sport.