Imagine that your program hosted a fashion show that unveiled uniform collaborations from the most popular designer/clothing brands with your recruits. Designer/clothing brands are becoming more desirable amongst younger generations as we can see through the fusion of hip-hop culture and fashion with the sports industry. We have seen the success of popular designer brand collaborations with sport uniforms, like the Yeezy cleat. WHAT IF your program collaborated with stylish, cool, and young brands that appeal to high school athletes. You then take these unique collaborations and present them at an exclusive fashion event, open to potential recruits, to make them feel special. Better yet, WHAT IF some of these recruits were asked to be part of the fashion show? You want your program to achieve the position of the most fashionable and trendiest in the minds of aspiring college athletes. What athlete would not want to be a part of the most fashionable program in all of college sports?
*THIS CONCEPT COMES FROM A NEW YORK UNIVERSITY SPORTS MARKETING CLASS RAN BY PROFESSOR BRANDON BROWN*