What if your school had a sneaker design competition sponsored by Adidas or Nike? Sneakers and Sports are something that are intertwined but not exclusive to each other. With the sneaker market looking as strong as ever and the competition between Nike and Adidas as fierce as ever, the Brand of a school should find a strong leader in a Nike or an Adidas. WHAT IF these big time athletic brands came to the schools and held design competitions utilizing the colors, mascots, and themes associated with the school. WHAT IF your school’s new recruits were able to pick the winner, and WHAT IF each recruiting class could tout the winning shoe as their class year’s shoe?
WHAT IF Nike or Adidas could end up selling these fan designed sneakers that ultimately will brand both the University and athletic brand. Imagine a Miami themed Hurricane Ultra Boost or a Bama Crimson Tide themed Nike Air Force 1. WHAT IF these designs become the official shoe of the University’s football program or creates a new popular line of collaboration for Nike or Adidas Sneakers?
*THIS CONCEPT COMES FROM A NEW YORK UNIVERSITY SPORTS MARKETING CLASS RAN BY PROFESSOR BRANDON BROWN*