With more than 90 countries and 2,900 athletes competing in the PyeongChang Olympics – global brand building opportunities for athletes are wide open – especially in a Games lacking the traditional star power of years past. However, if you are an Olympian’s alma mater you may have an even bigger opportunity to build a brand narrative for your program. WHAT IF you leveraged the global scale and conversation of the Olympics to tell your school’s brand story? WHAT IF you combined NBC’s multiplatform coverage (NBC Sports Network, CNBC, USA Network, NBCOlympics.com, NBC Sports app, Snapchat live video) with your own social media storytelling, to promote and celebrate your Olympic athletes? Some schools have highlighted their Summer Olympics athletes in the past, but the Winter Games are a blank canvas, prime to activating from a NCAA level. WHAT IF you weaved your school into the fabric of Olympic athlete storytelling over the next two weeks? The editorial and social media conversations around these athletes will be at an all-time high, regardless of their performances in PyeongChang, so it’s imperative that schools support and celebrate their ambassadors in an authentic voice with breakthrough content, all laddering up to the program’s brand narrative. The World is watching!