We all have the premier games we need to worry about while also making sure we’re driving attendance to the games that might not be circled on the calendar. No matter the game, it’s always great to have former student-athletes or alumni at your event, and while most universities honor them on the court, WHAT IF you owned the moment? Every university has prominent alumni who resonate with the fan base no matter the size or stature of their cultural popularity. While universities have used their prominent alum for midnight madness or other events, has anyone owned the team entrance with one or many of them? WHAT IF you teased your alum’s presence at your sporting event on social media? WHAT IF they teased their attendance to your next sporting event on social media? WHAT IF, before your team ran out of their entrance, this alum was seen on the video board giving an intimidating speech and then ran out on the court or field with your athletes? WHAT IF your alum was the person to deliver to game ball in a special or different way? How can you use someone who is willing and resonates with your fan base to add just one more special element to your game day experience?
