Mobile gaming is big business. Actually, no. That doesn’t do it justice. Mobile gaming is huge business. In just three years, mobile gaming revenue in the United States grew from $2.03 billion to $3.04 billion between 2013 and 2016. Why does this matter to you? Because your job is to continually grow the size of your audience and the influence of your brand. The youngest audiences just so happen to be the most likely to download a mobile game, while the number of participants is expected to grow from 164.9 million to 213 million by 2020. You want to know what was in that Back to the Future Sports Almanac? Mobile gaming. At least it should have been, because it’s a big part of our future. WHAT IF you were the only program, conference or even division in the country to have a personalized mobile game? WHAT IF you evolved and personalized the mini-games you find in titles like Madden, to be your own? Kids have short attention spans, get in and get out. WHAT IF your mini-game re-created great moments of your program’s past? You can be educating while entertaining.
