Creativity is a beautiful thing. Using the right side of the brain, creators dominate the arts with their gifted abilities. Everyday I see amazing work, whether it’s graphic design, animation or video. So many talented artists are creating work that puts their school at the forefront. Could you imagine a group of these people working for one school?
In order to have the ultimate creative dream team, I believe you need to have a creative director who understands branding and the field of sports. He or she must be a true leader that can communicate well with coaches/administration and guide the creative team, while being open to their ideas. The director needs to be surrounded by a few designers, depending on the needs of the school (some schools have 30 sports, some have 12) Adding in a motion artist will be crucial too because more schools are adding animation to their content. Having a few talented video coordinators and a photographer is a must as well. Together, this group of individuals can take your school to the forefront in college athletics.