*The following is an excerpt from the book Brands Win Championships*
Car flags are one of my favorite pieces of collateral. As a fan, I love car flags; as a brand marketer, I love them even more. I suggest giving away flags bearing your school logo at every opportunity. Driving to a game while surrounded by hundreds of car flags all flaunting your school’s logo can be one of the proudest moments a fan can have. You feel part of something bigger than yourself during those moments. Once again, imagine how a young adult or athlete might be affected by a similar experience. It’s a beautiful scene, and it makes an impression.