#NBATwitter is the strongest social media movement in all of sports – igniting a 24/7/365 news cycle for professional basketball that has elevated the NBA to a year-round conversation. The power of #NBATwitter builds individual and team brands like no other mechanism across sports marketing and is a case study for all collegiate properties to follow. WHAT IF you mirrored the #NBATwitter mentality to create a stronger overall culture and year-round conversation not just for your sport but for your SCHOOL? The Washington Post called #NBATwitter “a sports bar that doesn’t close, a barbershop with unlimited seating, a family cookout where the NBA stars show up to hang.” Other professional sports leagues have certainly tried to mirror this, but college athletics is actually better suited to do so. The authenticity of hot takes, opinions and nonstop conversation – both positive and sometimes negative – are at the heart of college fandom. WHAT IF you tapped into this intense passion and year-round conversation of college athletics to create your own #NBATwitter? Empower your school, team and student-athlete accounts to engage more authentically and transparently with fans and haters alike and you’ll ignite and inspire further conversations throughout the school year and offseason.