Rewarding on-field performance with symbols like the now infamous “Turnover Chain” took the sports marketing world by storm in 2017-2018, but WHAT IF you made 2018-2019 about the fans? Rather than rushing out to imitate the Hurricanes with a forced version of your own, WHAT IF you reinvented the concept and as a result, brought the media frenzy that surrounded South Beach for a year, to your town? Here’s how: there are moments in sports where the fans play a key role. Football has embraced the crowd’s function in the sport perhaps better than anyone. The louder the crowd, the harder it is for the opposing team to conduct their offense. The louder the crowd, the more likely the other team’s players are to move early, triggering a false start flag. And that’s where you come in. WHAT IF you rewarded your fans every time the other team moved early? In basketball, the crowd is often rewarded with free tacos when the team reaches 100 points. Simple execution. WHAT IF you took that concept to the field, only this time rewarding the crowd for their efforts in helping the team win. The louder the crowd, the more flags. The more flags, the more tacos. Everyone wins.