your band is a sleeping (brand) giant?

*The following is an excerpt from the book Brands Win Championships*

Just like your mascot, your band is a walking, talking, and music-playing representation of who you are and want to be as a program. Be mindful of their uniforms; use that space to tell your story. Be aware of their playlist; use those music notes to tell your story. Get involved in deciding what routines they perform and when; use the choreography to tell your story. You get the picture: bands can help you get where you want to go.