*The following is an excerpt from the book Brands Win Championships*
If you have the opportunity to affect the names of the restaurants in your stadium and the products they’re selling, use them to tell your story. If your program is all about flash, name the establishments and their products something that elevates that idea. If your program is all about being blue-collar, then keep the names within that theme. Have every fan walking around with lunch pails of food and thermoses for their drinks. Have fun with it! It might sound cheesy, but it works. Remember, it’s an experience for these fans and families attending. Every single opportunity to reinforce your message is crucial. Don’t let even the smallest opportunity slip by without your affecting it.