(Post Via Guest Chef Carl Schmid, Director, Digital Media, University of Cincinnati)
The sports information directors (SIDs) of old were largely concerned with stats, records, press releases, media availability and so much more, but what if their role in today’s sports landscape is changing? In many cases, SIDs are still responsible for these aspects, as well as maintaining a team’s social media presence. This means having a totally different set of skills that can include graphic design, photography and video. While many are investing in content teams, there is always the want for more. Teams and coaches are pushing for more content because of recruiting implications, often times falling on the SID to produce.
Content and design teams can’t always be with a team everywhere they go, but often times the SID is and they have the pulse on the team. Juggling recaps, previews, releases and all the content requests from a team is not an easy task. Equip them with the tools, templates and skills to maximize their team’s presence on social. Invest and encourage them to expand their skill set as today’s sports information world is rapidly changing. The days of just sitting behind a laptop and writing are quickly becoming a thing of the past for many.