(Post Via Guest Chef Carl Schmid, Director, Digital Media, University of Cincinnati)
Not everyone is lucky enough to have a massive staff of designers, photographers, and videographers at their disposal to bring social content to life, yet we all compete on the same field. The work of a one or two-person staff is compared to that of a 30+ person staff every time we scroll through our feeds. “That looks sweet! What were they thinking? I totally want to do this! I need to bookmark that.” Common thoughts as we use a quick moment away to see what everyone else is up to and what they are creating. We constantly compare ourselves and our content to others as we try to give our programs a leg up & break through the noise, but why? Instead of focusing so much on others content, why not look at what we can realistically achieve? What makes us different is what sets us apart. Could we use a great photo instead of a graphic? What about an in the moment cell phone video instead of something preproduced? The beauty of social is that sometimes it’s the simplest content that makes the biggest ripple.