Athletes Are Brands Too. Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part roadmap, one part call- to-arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports.
Brands Win Championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It’s not just about x’s and o’s anymore. It’s about polarizing uniforms on the field and massive billboards in Times Square. It’s about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you’ll find three simple brand-building steps that can take your program from bad to good or from good to great.