darlow books schools athletes
contributors
Jeremy Darlow
brand food
Michael Ehrlich
brand food
Testing Kitchen
brand food
Karen Freberg
U of Louisville
Geoff Collins
Georgia Tech
Andrew Kulihin
Rutgers University
Kristina Nauman
Ignite Social Media
Brandon Brown
NYU
Andy Rowdon
Eastern Michigan
Patrick Dillon
Xavier
Skye Tilson
UNISWAG
Tim Brogdon
Miami (FL)
Keri Potts
ESPN
Alex Rios
USC
Brian Gerrity
Mercer University
Brian Bowsher
U of Washington
Rob Roselli
Rutgers University
Phil Hecken
Uni Watch
Matt Miller
Bleacher Report
Pierce Simpson
Complex Media
David Meltzer
Sports 1 Marketing
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brand food

a think tank for sports marketers to learn, share ideas and inspire one another.

for sports marketers, by sports marketers.

contributors
Jeremy Darlow
brand food
Michael Ehrlich
brand food
Testing Kitchen
brand food
Karen Freberg
U of Louisville
Geoff Collins
Georgia Tech
Andrew Kulihin
Rutgers University
Kristina Nauman
Ignite Social Media
Brandon Brown
NYU
Andy Rowdon
Eastern Michigan
Patrick Dillon
Xavier
Skye Tilson
UNISWAG
Tim Brogdon
Miami (FL)
Keri Potts
ESPN
Alex Rios
USC
Brian Gerrity
Mercer University
Brian Bowsher
U of Washington
Rob Roselli
Rutgers University
Phil Hecken
Uni Watch
Matt Miller
Bleacher Report
Pierce Simpson
Complex Media
David Meltzer
Sports 1 Marketing
topics
all
brand
culture
digital
events
media
pr
recruiting
social
uncategorized
FILTER
contributors
categories
free digital book with membership

what we’re serving:

the house special:


contributors

Matt Miller
Bleacher Report
Brian Bowsher
U of Washington
Keri Potts
ESPN
Phil Hecken
Uni Watch
Rob Roselli
Rutgers University
Brian Gerrity
Mercer University
Pierce Simpson
Complex Media
Alex Rios
USC
David Meltzer
Sports 1 Marketing
Tim Brogdon
Miami (FL)
Skye Tilson
UNISWAG
Karen Freberg
U of Louisville
Patrick Dillon
Xavier
Andy Rowdon
Eastern Michigan
Brandon Brown
NYU
Andrew Kulihin
Rutgers University
Geoff Collins
Georgia Tech
Kristina Nauman
Ignite Social Media

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  /  
what if...
you celebrated the preseason?
  /  
what if...
message boards are your allies?
  /  
what if...
sid roles are changing?
  /  
what if...
your stadium restaurants matched your brand?
  /  
what if...
your band is a sleeping (brand) giant?
  /  
what if...
you introduced the next "turnover chain"? (part 2 of 2)
  /  
what if...
you showed your mascot love?
  /  
what if...
you introduced the next "turnover chain"? (part 1 of 2)
  /  
what if...
you modeled your stadium experience after the EPL?
  /  
what if...
you encouraged fanaticism?
  /  
what if...
your fans had a "look"
  /  
what if...
you managed your brand like a bird?
  /  
what if...
your entrance contributed to your brand story?
  /  
what if...
you created your own #nbatwitter?
  /  
what if...
your stands were always filled?
  /  
what if...
you had the strongest tailgating in your conference?
  /  
what if...
you could brand a thank you?
  /  
what if...
traded access for media?
  /  
what if...
you crashed the awards show?
  /  
what if...
you invested in TV?
  /  
what if...
you built your own instant idols?
  /  
what if...
you invested in music?
  /  
what if...
'fun' is a brand differentiator?
  /  
what if...
radio was part of your media plan?
  /  
what if...
you trained like a (social media) olympian?
  /  
what if...
you spent media dollars on print?
  /  
what if...
money can buy you love?
  /  
what if...
branding is the key to recruiting?
  /  
what if...
you only played in big cities?
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what if...
you were the biggest brand on the block?
  /  
what if...
your school ruled 7-on-7's?
  /  
what if...
you could own your local highway (pt3)?
  /  
what if...
you crashed wrestlemania?
  /  
what if...
you could own your local highway (pt2)?
  /  
what if...
you could own your local highway?
  /  
what if...
marketing can save golf?
  /  
what if...
creativity was in a sandbox?
  /  
what if...
you visualized your fans' passion?
  /  
what if...
you owned a day of the week?
  /  
what if...
your team was known for celebrations?
  /  
what if...
your brand ran for president?
  /  
what if...
you shared your brand's history?
  /  
what if...
you built the ultimate creative team?
  /  
what if...
there's brand gold in your basement?
  /  
what if...
you had your own mobile game?
  /  
what if...
before a win is more important than after?
  /  
what if...
marketers pulled the strings?
  /  
what if...
you have less time to talk after a win?
  /  
what if...
people came for the entrance, stayed for the game?
  /  
what if...
being the underdog is an advantage?
  /  
what if...
you made a diss track?
  /  
what if...
we stayed in our lane?
  /  
what if...
you crashed coachella?
  /  
what if...
smoke and mirrors are all you need?
  /  
what if...
brand managers need help?
  /  
what if...
focus is the key to market leadership?
  /  
what if...
you stopped scooping yourselves?
  /  
what if...
you lured david into the ring?
  /  
what if...
you zigged when they zagged?
  /  
what if...
social media is making you a lazy marketer?
  /  
what if...
teasing is the key to engagement?
  /  
what if...
you were first to the latest brand identity trend?
  /  
what if...
we never stopped improving?
  /  
what if...
we missed the point on UMBC?
  /  
what if...
empathy is the key to media coverage?
  /  
what if...
you activated at SXSW?
  /  
what if...
you stopped waiting?
  /  
what if...
you pulled the plug on that big project?
  /  
what if...
your "idea people" are killing the brand?
  /  
what if...
you let your cheerleaders cheer?
  /  
what if...
you celebrated your all-stars?
  /  
what if...
you paid attention to street art?
  /  
what if...
you promoted your Olympians?
  /  
what if...
your recruiting class had their own signature shoe?
  /  
what if...
your program was the most fashionable?
  /  
what if...
you powered up your student section?
  /  
what if...
you covered your stadium with graffiti?
  /  
what if...
co-branding took center stage?
  /  
what if...
you experimented at spring practice?
  /  
what if...
you hired a top brand mind?
  /  
what if...
your school built athlete brands too?
  /  
what if...
you own who you are?
  /  
what if...
your school hired a free agent national writer?
  /  
what if...
your offense matched your brand
  /  
what if...
your trophy had a POV?
  /  
what if...
you stopped advertising?
  /  
what if...
you promoted your coaching tree?
  /  
what if...
you got weird?
  /  
what if...
your team had a signature shoe?
  /  
what if...
you scripted to win the game?
  /  
what if...
you trusted the content team?
  /  
what if...
you created an event outside of athletics?
  /  
what if...
you took mobile billboards a step further?
  /  
what if...
you recruited with virtual reality?
  /  
what if...
your next uniform was a collab?
  /  
what if...
you let your athletes tweet?
  /  
what if...
you controlled the recruiting message?
  /  
what if...
you wrapped team transpo?
  /  
what if...
you could make big moments even bigger?
  /  
what if...
you encouraged your employees to move on?
  /  
what if...
you changed the college sports pr game?
  /  
what if...
you documented the walk-on process?
  /  
what if...
pregame brought in money and headlines?
  /  
what if...
you crashed the red carpet?
  /  
what if...
your script is killing gameday?
  /  
what if...
you owned the sky?
  /  
what if...
your school had a pro draft pr plan?
  /  
what if...
you crashed draft night?
  /  
what if...
branding starts here?
  /  
what if...
recaps were shorter?
  /  
what if...
you copied amazon prime?
  /  
what if...
seeing is believing?
  /  
what if...
snapchat geofilters were the new ‘billboard’?
  /  
what if...
jay-z led you out?
  /  
what if...
you livestreamed a team event?
  /  
what if...
you campaigned for the other awards?
  /  
what if...
you stole the iceland chant?
  /  
what if...
you remixed your fight song?
  /  
what if...
you bought real estate?
  /  
what if...
your sideline had style?
  /  
what if...
you gave your mascot a voice?
  /  
what if...
you covered your walls?
  /  
what if...
you bought their billboards?
  /  
what if...
you had the undertaker's entrance?
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what if...
you owned the plane arrival?
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what if...
you hosted honorary celeb captains?
  /  
what if...
you hooked the uni guys with your new releases early?
  /  
what if...
you outfitted musicians for local concerts?
  /  
what if...
your brand lacks vision?
  /  
what if...
you engaged your audience?
  /  
what if...
you showcased your athletes' voices?
  /  
what if...
you valued your university's knack for producing pros?
  /  
what if...
you had a unique pro alum call sign?

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