darlow books schools athletes
contributors
Jeremy Darlow
brand food
Michael Ehrlich
brand food
Brandon Brown
NYU
Andy Rowdon
Eastern Michigan
Patrick Dillon
Xavier
Skye Tilson
UNISWAG/UCLA
Tim Brogdon
Miami (FL)
Keri Potts
ESPN
Alex Rios
USC
Brian Gerrity
Mercer University
Brian Bowsher
U of Washington
Rob Roselli
Rutgers University
Phil Hecken
Uni Watch
Matt Miller
Bleacher Report
Pierce Simpson
Complex Media
David Meltzer
Sports 1 Marketing
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brand food

a marketing think tank dedicated to building college sports brands.

contributors
Jeremy Darlow
brand food
Michael Ehrlich
brand food
Brandon Brown
NYU
Andy Rowdon
Eastern Michigan
Patrick Dillon
Xavier
Skye Tilson
UNISWAG/UCLA
Tim Brogdon
Miami (FL)
Keri Potts
ESPN
Alex Rios
USC
Brian Gerrity
Mercer University
Brian Bowsher
U of Washington
Rob Roselli
Rutgers University
Phil Hecken
Uni Watch
Matt Miller
Bleacher Report
Pierce Simpson
Complex Media
David Meltzer
Sports 1 Marketing
topics
all
brand
culture
digital
events
media
pr
recruiting
social
FILTER
contributors
categories
free digital book with membership

what we’re serving:

the house special:


contributors

Matt Miller
Bleacher Report
Brian Bowsher
U of Washington
Keri Potts
ESPN
Phil Hecken
Uni Watch
Rob Roselli
Rutgers University
Brian Gerrity
Mercer University
Pierce Simpson
Complex Media
Alex Rios
USC
David Meltzer
Sports 1 Marketing
Tim Brogdon
Miami (FL)
Skye Tilson
UNISWAG/UCLA
Patrick Dillon
Xavier
Andy Rowdon
Eastern Michigan
Brandon Brown
NYU

subscribe now to see them all.

  /  
what if...
your "idea people" are killing the brand?
  /  
what if...
you let your cheerleaders cheer?
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what if...
you celebrated your all-stars?
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what if...
you paid attention to street art?
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what if...
you promoted your Olympians?
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what if...
your recruiting class had their own signature shoe?
  /  
what if...
your program was the most fashionable?
  /  
what if...
you powered up your student section?
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what if...
you covered your stadium with graffiti?
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what if...
co-branding took center stage?
  /  
what if...
you experimented at spring practice?
  /  
what if...
you hired a top brand mind?
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what if...
your school built athlete brands too?
  /  
what if...
you own who you are?
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what if...
your school hired a free agent national writer?
  /  
what if...
your offense matched your brand
  /  
what if...
your trophy had a POV?
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what if...
you stopped advertising?
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what if...
you promoted your coaching tree?
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what if...
you got weird?
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what if...
your team had a signature shoe?
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what if...
you scripted to win the game?
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what if...
you trusted the content team?
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what if...
you created an event outside of athletics?
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what if...
you took mobile billboards a step further?
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what if...
you recruited with virtual reality?
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what if...
your next uniform was a collab?
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what if...
you let your athletes tweet?
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what if...
you controlled the recruiting message?
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what if...
you wrapped team transpo?
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what if...
you could make big moments even bigger?
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what if...
you encouraged your employees to move on?
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what if...
you changed the college sports pr game?
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what if...
you documented the walk-on process?
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what if...
pregame brought in money and headlines?
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what if...
you crashed the red carpet?
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what if...
your script is killing gameday?
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what if...
you owned the sky?
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what if...
your school had a pro draft pr plan?
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what if...
you crashed draft night?
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what if...
branding starts here?
  /  
what if...
recaps were shorter?
  /  
what if...
you copied amazon prime?
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what if...
snapchat geofilters were the new ‘billboard’?
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what if...
jay-z led you out?
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what if...
you livestreamed a team event?
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what if...
you campaigned for the other awards?
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what if...
you stole the iceland chant
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what if...
you remixed your fight song?
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what if...
you bought real estate?
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what if...
your sideline had style?
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what if...
you gave your mascot a voice?
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what if...
you covered your walls
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you bought their billboards?
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what if...
you had the undertaker's entrance?
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what if...
you owned the plane arrival?
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what if...
you hosted honorary celeb captains?
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what if...
you hooked the uni guys with your new releases early?
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what if...
you outfitted musicians for local concerts?
  /  
what if...
your brand lacks vision?
  /  
what if...
you engaged your audience?
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what if...
you showcased your athletes' voices?
  /  
what if...
you valued your university's knack for producing pros
  /  
what if...
you had a unique pro alum call sign?

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