Darlow is a leading brand consultant, former director of marketing for adidas football and baseball, adjunct marketing professor, and author of the best-selling books Brands Win Championships, a branding guidebook for college sports programs and Athletes Are Brands Too, a book dedicated to teaching athletes how to build a personal brand that transcends sports. Darlow is also well known for his approach to creating disruptive brand activations. In Darlow’s own words: “It’s easier to crash a party than throw a party.” A mantra he carries out in his consulting and brand strategy work.
During and since his role at adidas, he has worked with some of the most heralded athletes, celebrities, and NCAA programs in and around sports, including Aaron Rodgers, Von Miller, Adrian Peterson, Dak Prescott, Kris Bryant, Carlos Correa, Lionel Messi, Dale Earnhardt, Jr., Snoop Dogg, Kanye West, Notre Dame, Michigan, UCLA, Miami, Nebraska, Wisconsin, and Texas A&M. His first book has been read and studied by the heads of major college sports programs across the United States, including Georgetown University, Gonzaga University, the University of Alabama, the University of Louisville, Oregon State University, and New York University.